Event Marketing Tactic 2 What value added benefits is the venue [trade show organizer] making available to your business? Will they allow you access to the attendee mailing list so you can implement a premailing promoting your one day trade show special, as well as the location of your booth? Well organized events, at minimum, provide a list of attendees after the event so exhibitors can follow up. More organized events provide participant contact information BEFORE the event as well as after. Other value added benefits to inquire about include: being included in participant email distributions promoting the event, as well as an advertisement in the event show guide..

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