Parker founders

Parker founders have done what they needed to do to become known as the place where people who are in the know go to buy glasses. Have a cool appeal, adds Mike Tesler, a marketing lecturer at Bentley University and president of Retail Concepts, a Boston based consulting firm. Taps into the Kendall Square/Silicon Valley/New York City metrosexual vibe.

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Old Navy plays by the same sneaky rules. When Frank and I entered the San Francisco store, clerks offered us giant mesh bags. Ostensibly, this is just good service, but since the bags are capable of holding at least half a dozen pairs of jeans and a few shirts, it obvious that they also meant to encourage overconsumption..

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He found work drumming with bands around town and working odd jobs such as laying stone walls, painting condos, building furniture and working in the gift shop at the Country Music Hall of Fame. Was living on Snickers bars and rice, he said. Get my paycheck and I pig out.